Precisely. It's akin to saying, "I don't want anyone actively displaying they're a mother in my establishment." It's like saying, "Oh, black people don't bother me in here. I just want their faces painted white before they come in." If the business receives tax rebates and is subsidized by government monies, they don't get to say they don't want breastfeeding mothers who are not being a bother in their stores.
There are tax credits available to home owners. Does this mean that they have no say in what is allowed on their property?