In my experience, Jungian psychology is not as effective for therapy, as some other orientations. It does not have the best free market appeal. Jungian psychology, is better for the next stage, which is advancing the healthy human psyche, to higher levels of its natural human capacity. One needs to overcome personal problems and the social collective mind (super-ego) before they have the skills needed to differentiate the firmware from social conditioning. Higher human potential benefits by Jungian Psychology by allowing more access to brain core firmware.
The archetypes or firmware are analogous to the operating system behind the human personality and defines us as a species. You don't want people without programming experience trying to make changes in core programs, until they learn some of the skills they will need. Most personal problems are more analogous to using software and don't need tweaking at the level of the operating system.
Men and women are different with respect to the archetypes. Both have similar archetypes, but these are subtelty different. For example, a male hero, in the imagination of most females is not the same as within the imagination of most males. They will both project the symbol of a male archetype, but the ladies will make him more feminine, like Fabio in romance novels. The male will project a tough, blood and dirt hero, who has no fear.
In movies, the hero has to be part of a love story to attract the females. They want the male hero to be sensitive. The male hero for men only has to overcome and kill and avoid being killed. The love story in the action triller is for the male hero of the ladies. Some of the confusion that could lead to conclusion that male and female archetypes are the same, is most of the symbols in the old and ancient literature come from the minds of males. There is not enough historical female generated data to better isolate the differences. There is logic for the differences.
The base level archetypes are connected to natural human instincts. These archetypes in male and female are complementary and connected to the natural capacities of the male and female bodies. The male does not need to instinctively know about the changes of being pregnant, since his body is not designed to do this. Women were pregnant way before science and had children before hospitals. Male and female instincts complement each other, in the sense, each has firmware tuned to the unique capability of their bodies, which combine for the extended needs of procreation.
The next levels of firmware in men and women build upon this foundation. In the case of the male hero symbol, the different foundations result in different figures satisfying the role. The men have to hunt and fight so they visualize a male hero who has to be tough as toe nails. The ladies prefer to soften their male hero so when he gets home he is a teddy bear they can control with her charms. It comes back to the foundation of the body.
