Ad even US goods.. Some examples: automobiles (beginning with Datsun, Mazda and esp. Honda); stereo equipment (beginning, say, with Pioneer) and even musical instruments (for example, the Yamaha grand piano began to replace the Steinway). Of course this is just a smattering. Hey thanks for that. Really amazing, how the (as I imagine it) "heuristic" approach to driving down prices could wreak havoc on suppliers. There were several predecessor chains in my area which had really cheap stuff (one of them carried a pretty complete line of hobby chemistry supplies) and they died quickly after Target opened, and WalMart began to expand. Yes, although I had to pause for a moment to contemplate, say, a Manchurian manufacturer of Kosher pickles (just kidding, I think) but things like this do also bring focus to the somewhat arbitrary nature of brand identification. It traditionally has been the mainstay of products that tout fashion, style and stuff that wealthy people like to have, and the rest of folks therefore often presume is high quality. But Kosher is Kosher (I guess) which kind of got me thinking of a few ways brands can foster loyalty which are maybe less ephemeral than the wave of designer goods.