The Washington-based International Center for Technology Assessment (ICTA) and the Research Foundation for Science, Technology and Ecology (RFSTE), based in New Delhi, want to stop US rice millers, producers and trade associations from marketing low quality US aromatic rice under the terms "basmati" and "jasmine" in order to receive a premium price.
"The current US policy of allowing virtually any aromatic rice to be labelled basmati or jasmine is nothing short of criminal," says Andrew Kimbrell, executive director of the Center for Food Safety, a project of ICTA.
The Texas company, RiceTec, Inc. for example, sells US grown rice as "Texmati" as "American basmati" and "jasmati" as "American Jasmine.'
Both groups filed legal petitions this month with two US government agencies to revise their laws to protect the jasmine and basmati rice types grown in Asia. The petitions say current US regulations allow US companies to deceive consumers and threaten the livelihoods of millions of Indian and Pakistani farmers who grow basmati rice and Thai farmers who grow jasmine rice.
Current US rice standards allow companies to use the terms "basmati" and "jasmine" as generic terms that can apply to rice grown anywhere.
One petition, filed with the US Department of Agriculture, demands that it amend its rice standards on "aromatic" rice to clarify that the term "basmati" can only be used for rice grown in India and Pakistan, and the word "jasmine" grown in Thailand.
"Since American consumers and farmers correctly believe that "Basmati" rice can only be produced in India and Pakistan and "Jasmine" rice in Thailand, the use of the descriptors "basmati" and "jasmine" in current US rice standards is misleading," says the petition.
The groups' proposal would make those of the US consistent with those of Saudi Arabia and the United Kingdom's Code of Practice for Rice, says Kimbrell.
The other petition, filed with the Federal Trade Commission (FTC), demanded the agency initiate a trade regulation to prevent US grown rice from being advertised or otherwise represented as "basmati" or "jasmine."
The groups are making their case under the FTC Act which prohibits "unfair or deceptive acts of practices in or affecting commerce."
Basmati rice is critical to the economies of India and Pakistan, says the petition. Each year India sells approximately $300 million' worth of Basmati rice. And it is counted among the nation's fastest growing exports. In Thailand - dependent on its rice exports to alleviate its economic downturn - jasmine fetches the steepest price among all Thai rice.
"When American companies steal the very names and strains of our indigenous rice, they threaten the lives of millions of farmers and their families in India, Pakistan, and Thailand," says Vandana Shiva, executive director of RFSTE.