How does a forum make money?

Discussion in 'Business & Economics' started by Seattle, Dec 16, 2017.

  1. Seattle Valued Senior Member

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    Let's use Sciforums as an example. There are no ads, at the moment there are 400 people viewing and only 18 members online.

    How do you monetize that?
     
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  3. DaveC426913 Valued Senior Member

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    Last edited: Dec 16, 2017
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  5. sweetpea Valued Senior Member

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    I read the two posts above before logging on, so I didn't see Dave's picture. I then screen grabbed a picture to show Seattle... Only to find Dave had done the same.

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  7. Seattle Valued Senior Member

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    I'll have to review my experimental system.

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    I turned my ad blocker off and still didn't see any ads.
     
  8. sweetpea Valued Senior Member

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    Just snapped this above your last post...These ads are getting double exposure on this thread, do I get a cut of the dosh?

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    Last edited: Dec 16, 2017
  9. DaveC426913 Valued Senior Member

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    It took quite a few seconds for the ads to kick in. Otherwise, it looks blank.

    Odd. Usually ads load first.
     
  10. James R Just this guy, you know? Staff Member

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    You don't see ads if you're a logged-in registered member.
     
  11. DaveC426913 Valued Senior Member

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    He knows that.

    I think he may have mentioned logging out in the thread that inspired this one.

    When I checked, it took a good ten seconds for ads to appear. Until they did, there was just white screen, so it could have been missed.
     
  12. domesticated om Cartoon character Valued Senior Member

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    I hate to answer a question with a question, but by “making money”, do you mean staying afloat (covering the operating expenses), making a profit, or both?

    I’d also like to bring in Facebook as a second concrete example for the discussion. It’s branded differently, but the same thing at it’s core. Users create accounts for free, contribute content, then interact with each other.
     
  13. DaveC426913 Valued Senior Member

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    How would that change the answer to the original question?
    Advertizing.
     
  14. domesticated om Cartoon character Valued Senior Member

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    Collecting less than operating expenses would technically be losing money, but still making greater than zero. Is the original question related to generating any cash at all regardless of loss, breaking even, or profit? In my world, you aren’t “making” money unless you’ve collected any amount over operating expenses, so the answer wouldn’t be as simple as advertising.
    Another aspect to the question is the level of engagement with advertisers. It’s one thing to simply land a handful of people to peddle random stuff. Another to actually design the platform to target products based on how the site is used, or to relay the data between online retailers (amazon, ebay, etc).
    SciForums uses a third party forum product (phpbb or invision power board or something - correct me if I’m wrong) hosted somewhere with a smattering of random ads. I assume adverts are probably an add on module for the site, and Sciforums doesn’t have it’s own team of developers and business analysts creating a full blown advertising product behind the scenes. No booths set up at internet forum conventions or anything.
    Going back to facebook (as an example), a second thing they seem to have monetized is the selling of user data.
     
  15. DaveC426913 Valued Senior Member

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    I totally get that.

    The question still remains: how would that change the answer to the question: "How does a forum make money?"

    If it does not change the answer, you need only list one way fora make money.
    If it does change the answer, why not say how the answers would be different?
     
  16. MLM Software India Registered Member

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    Forums Earns money like the other website after showing ads on their website. For example Amazon, Alibaba shows their ads on various websites and platform and giving some amount of money if website drawn some leads or traffic to particular website.
     
  17. Beaconator Registered Senior Member

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    If Amazon shows adds for its own products is that embezzlement?
     
  18. DaveC426913 Valued Senior Member

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    Amazon doesn't have its own products. Amazon is a service. It has other company's products.
     

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