It seems that Trump's Truth Social (well, the media company that owns it) has SEC green light to merge with DWAC - the special purpose vehicle set up a few years ago to take it public.
At current price for DWAC this would put Trump's eventual share at c.USD 4bn. Not too shabby, although he wouldn't be able to sell until 6 months after the merger.
So what will this company do that makes it worth USD 9bn or so? The only operating activity is Truth Social... which currently has revenues of c.USD 5m and trading losses of c.USD 40m.
That's it.
The rest of DWAC I think is investment of c.USD 300m, to be used to grow Truth Social once the merger goes through... or at least that's the idea.
It still needs approval of DWAC shareholders, but all indicators are that it will proceed.
So how will this play out? Who knows, as this is an era of meme stocks, cryptocurrency, and cults of personality. The more Trump seems to be winning the Rep primaries, the stock may even increase (as DWAC did when deSantis pulled out etc), but ultimately it seems to be a case of a current valuation vastly in excess of sense.
Trump won't be able to sell his stock for the first 6 months... which may be enough time for Joe Public to realise this is really just a "pump and dump"... talk up a stock, let unwitting retail investors buy into it and push the price up and then those who bought in at the start sell at vast profits. A bit like crypto in that regard. Unfortunately this is the nature of a free market, one that doesn't really prevent people being stupid. People will buy into it not for what they do but for Trump, because they think he wouldn't shaft them. He'll end up making a fortune, and millions of retail investors will be regretting handing him their money.
Maybe by the end of the 6 months people will start to tie the stock value to the actual financial performance of the operations... and it will tank before Trump and others can sell. I can hope that's the case, but I'm not sure it will be.
Maybe by the end of 6 months Trump will have failed in his bid to win the White House, and his brand will be sufficiently on the wane, people finally fed up with his whining, his cry-baby antics, and his utter disregard for anyone but himself. And maybe Truth Social will have failed by then. But I think that will be maybe a year away at least, giving him plenty of time still to cash in at everyone else's expense. I do see the endeavour eventually becoming bankrupt, though, as Truth Social ultimately fails. How it gets there, and how much money Trump pockets on the way, well, we live in interesting times.
But he's likely going to do alright out of it, financially speaking. Whether he will be able to enjoy it, or just count it from his prison cell...
At current price for DWAC this would put Trump's eventual share at c.USD 4bn. Not too shabby, although he wouldn't be able to sell until 6 months after the merger.
So what will this company do that makes it worth USD 9bn or so? The only operating activity is Truth Social... which currently has revenues of c.USD 5m and trading losses of c.USD 40m.
That's it.
The rest of DWAC I think is investment of c.USD 300m, to be used to grow Truth Social once the merger goes through... or at least that's the idea.
It still needs approval of DWAC shareholders, but all indicators are that it will proceed.
So how will this play out? Who knows, as this is an era of meme stocks, cryptocurrency, and cults of personality. The more Trump seems to be winning the Rep primaries, the stock may even increase (as DWAC did when deSantis pulled out etc), but ultimately it seems to be a case of a current valuation vastly in excess of sense.
Trump won't be able to sell his stock for the first 6 months... which may be enough time for Joe Public to realise this is really just a "pump and dump"... talk up a stock, let unwitting retail investors buy into it and push the price up and then those who bought in at the start sell at vast profits. A bit like crypto in that regard. Unfortunately this is the nature of a free market, one that doesn't really prevent people being stupid. People will buy into it not for what they do but for Trump, because they think he wouldn't shaft them. He'll end up making a fortune, and millions of retail investors will be regretting handing him their money.
Maybe by the end of the 6 months people will start to tie the stock value to the actual financial performance of the operations... and it will tank before Trump and others can sell. I can hope that's the case, but I'm not sure it will be.
Maybe by the end of 6 months Trump will have failed in his bid to win the White House, and his brand will be sufficiently on the wane, people finally fed up with his whining, his cry-baby antics, and his utter disregard for anyone but himself. And maybe Truth Social will have failed by then. But I think that will be maybe a year away at least, giving him plenty of time still to cash in at everyone else's expense. I do see the endeavour eventually becoming bankrupt, though, as Truth Social ultimately fails. How it gets there, and how much money Trump pockets on the way, well, we live in interesting times.
But he's likely going to do alright out of it, financially speaking. Whether he will be able to enjoy it, or just count it from his prison cell...