This is a fascinating article about how real people make choices about the money they spend...the little "irrationalities" that guide our economic lives... how we compartmentalize, take elements other than economics into the equation and how we view money spent vs. money we haven't spent yet.
I guess it sheds a little light on why some of us (ok, me) will think nothing of plunking down 4 bucks for a Starbucks coffee, yet consider it a major victory when we save a nickel a gallon on gas.
Peace.
I guess it sheds a little light on why some of us (ok, me) will think nothing of plunking down 4 bucks for a Starbucks coffee, yet consider it a major victory when we save a nickel a gallon on gas.
Peace.