As a former (female!) member of the Wes Collective I think I still have some rights though:
I wasn't all that creative in there, as I was overwhelmed by the actual sociologial and communication experiment going on there.
(Well, each collective has its doubters and analyzers ...)
But when you think: What was experienced there is probably the exact same principle as when new religions or idelologies are made IRL.
First something that was actually a trifling misunderstanding by Rap. And then it just grew.
Note that this happened in the "Ban Proud Muslim" thread, a thread with an intense emotional aspect. People participating there were in the proper emotionally excited state.
There were only a few posters there who have made longer and intense participations to that thread at that time, and one of them was Wes. Wes is well-known in this forums, also for his attitudes that many seem to agree with, at least to some extent, or in one way or another.
Rap started the avatar thing, Wes noticed it, went along, invited some other people -- voila: we got ourselves a collective.
The really spooky part in this is how SIMPLE it actually is to do something like that.
It is much harder to pull it off IRL, as practical boundaries of time, effort, finances and such are a big consideration -- but the principle is much the same, I think.
The clue to this effectivity may be that the collective wasn't started by the one whose name was used as the central identifying idea of the collective.
If you want to become a leader, somebody *else* has to say that you have such and such qualities.
Direct self-advertising where someone would say "I am ... Follow me!" doesn't work, at least not in the initial stage.
Jesus was announced. He didn't start the whole thing.
The Wes Collective: What a great experiment!
*kowtows to the Wes Collective*