The problem here is that you only measure harm by their ability to find another store. By that logic, there's nothing wrong with making minorities sit in the back of the bus. After all, there are seats back there, so no harm done...right? So then you disagree with a law that makes murder illegal. That's the natural progression of your comment. You must also be opposed to the Civil Rights Act, correct? But why not? Why don't you regard this as a reasonable limit? (Hint: "People should be allowed the freedom of religious expression" isn't the right answer) No, this is another false claim. No one is being penalized for having personal beliefs. There is no law against being a bigot. The bakery will be penalized for discriminating against a couple because of their sexual orientation. There is a difference.