The Democrats have most of mainstream news on their side. They’ve got MSNBC and CNN. And Joe I think its you who’s confused about branding. You should always remember that “In almost every instance the signs of decline were readily available through consumer research, employee surveys or competitive comparisons but were ignored until they grew into an unavoidable disaster. Company executives missed the opportunity to right the ship because they stopped focusing on winning in the marketplace.”https://www.forbes.com/2010/04/07/toyota-general-motors-branding-cmo-network-mike-linton.html Evidently that’s what went wrong with ‘popular’ brands like Toyota and GE. But you seem to believe in this is the idea, so how would you do it Joe? How would you re-brand the Democratic Party? Obviously you don’t think the party needs to change so I imagine that none of your ideas will consider tinkering with the product itself, just getting it a new suit and a flashier ads is that it? Yes Joe both parties are similarly challenged EXCEPT the Republicans are the ones in power and the Democrats are not. Republicans have both houses, legislative positions and governor seats. Listening to you the Democrats are not only doing a great job so why aren’t they popular? I mean if people felt their policies really benefitted them then why are they fed up with Democrats? Sorry for mistaking you for a registered Democrat I apologize, its just that you seem to defend them very heavily and even in the face of their overwhelming failures. Look at both parties? Why? This ahead asked about how the Democrats can win 2018! I’m simply pointing out that the party hasn’t done the soul searching necessary to win significantly in 2018. There is nothing to see in the Republican party. They are doing all the things they said they wanted to do. They are doing all the things their fringe base and partly that of their majority are asking of them. There’s nothing to see there because they’re just being themselves, they're not presenting anything new in character since the Tea Party retuned the party. What’s the Democrats excuse? Much like both parties I think you are missing the bigger picture, which is that neoliberal and neoconservative politics are radicalizing the electorate. Neoliberal and neoconservative policies made a socialist candidate viable and allowed Trump to take over the Republican party with the help of an extreme narrow base. Middle of the road policies aren’t working for people, Obamacare helped a little but since it cannot stem rising costs its a failure so now they’re asking for universal health care. If the Democratic Party doesn’t change fast, if it doesn’t put out their old guard to pasture (Schumer, Pelosi, Feinstein) all the old buzzards, then they will decline or the base will elect more Progressives and take over the party. Neoliberal policies are a FAILURE. And Joe its this 20 something generation you have to look towards and they don't want anything to do with the Democrats as they are now. They're the ones who flooded stadiums to listen to Bernie and only 18% of them think there is anything worth supporting in the Democratic Party. The Democratic Party isn't losing ground because of the opposition, they're losing ground because of what they've become. No one to blame but themselves and yet they fail to take responsibility.