Microsoft's pressure on customers to upgrade to Windows 10 is getting out of hands

What is a problem with Microsoft? Are they really so desperate to force users to upgrade to Windows 10?
These are the two latest shenanigans making the whole thing absolutely ridiculous.
First they've introduced intrusive full-screen upgrade reminder.

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The “Sorry to interrupt” notification will take over the whole screen and force users to select either to upgrade at once or to be reminded later, which will cause the pop up to reappear every three days.

https://www.theguardian.com/technol...l-screen-upgrade-notification-pop-up-reminder

A week before this pop-up, Microsoft said it will revamp the notification of a pending Windows 10 upgrade so that clicking the red "X" -- an action that for decades has been used to dismiss or ignore a dialog box -- will no longer be interpreted as authorizing the process.
Basically, it means if the red-x is selected on this new dialog, it will dismiss the dialog box and Microsoft will notify the device again in a few days.

http://www.computerworld.com/articl...-the-x-trick-in-windows-10-upgrade-pitch.html