In a staff meeting today, The Boss let us know that he was going to hire an additional marketing person, and that he would be seeking an individual who was "really creative." As my eyes glassed over and relaxed into a somewhat Marty Feldman-like stare (while he droned on about all of the ideas he and this new person would explore), I got to wondering how he would determine an applicant's "creativity factor?" So I throw it out to you. What is "creativity"? Is it a stable cognitive trait that some people have and others do not? Is it an occasional state that people sometimes enter into? Or is it defined completely by its products: "creativity is as creativity does"? Whatever it is, how does creativity come about? How do you do it? Are there rules? Will practice help make you creative? Peace.