The force of gravity is more like a spring. If you stretch a spring and hold it out, it has more potential energy. Then the energy doesn't come from the spring itself. It is just that the energy you used to stretch out the spring is stored and then can be converted to pulling the spring back together. In a sense, Alan Guth is saying that a spring being stretched out has a total energy of zero just because the spring will pull back with an equal force that it was stretched with. This is simply not true, therefore the total energy of the universe is not zero, and it would have had to have been created at some point if it didn't have the God-like property of always existing.