So, here is the problem:
This is an example of really awful journalism resulting from a desperate and unprincipled scrabbling to pander trends. Andrea Downey's↱ article (originally for related paper, The Sun) is nothing but a rehash of what everyone has known for over thirty years; there is precisely nothing new in the article.
Furthermore, what the headline exploits is the idea that brain activity can occur after an artificial threshold by which humans define death for specific purposes.
There is nothing in the article to actually suggest that the brain "knows" anything during the period between the clinical death threshold and full cessation of brain activity.
Nonetheless, there also exists an argument suggesting that drawing any attention to such exempla only glorifies them, but I do think it's important, from time to time, to point out that the appeal of such articles is actually predatory. We worry about glorification because some people might actually believe the headline in the scary hook context intended instead of attending the detail. Some days we might think, "Bah! it's not worth worrying about." And then, I don't know, come Wednesday someone you know is breathlessly telling you precisely what you decided nobody would actually take from the article.
Seriously, there is nothing new in the article. There is nothing to actually support the headline, except by the statement that, "Death, in a medical sense, is when the heart stops beating and cuts off blood to the brain."
This is all because someone is rebooting Flatliners. As we read through the NYPost.com presentation for the article, there are six links out to other articles. Four are to other Sun articles proclaiming life after death; one is to a LiveScience article reflecting on the science of concepts in orbit around the new Flatliners boot; the other is actually somewhat scientific, from the "Faboulous!" section of The Sun, advising people how to discern the symptoms of a heart attack.
Yet, quite clearly, The Sun, at least, and, apparently, the New York Post, would seem to think there is some future in pushing this kind of bullshit.
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Notes:
Downey, Andrea. "After you die, your brain knows you’re dead, terrifying study reveals". New York Post. 19 October 2017. NYPost.com. 19 October 2017. http://nyp.st/2hRMOwg