I remember somewhere in the video they said that out of 300 cardiac arrest patients, 43 of them had NDE's. There is an NDE scale based upon how close the experience is to a definite NDE. If you drempt about the Easter Bunny, they wouldn't count that. But if you experiences joy, peace, saw the tunnel, saw relatives who had passed on, hovered over your body, saw angels or other spiritual/religious beings, then your experience would definitely be more NDE'ish.
When I was religious I had religious dreams. I often dreamed about dead loved ones. I even dreamed about Jesus. At one point I even dreamed that he was calling me to be a prophet. Good thing I wasn't crazy or I may have followed in the foot steps of David Koresh. I have even dreamed that I died and went to heaven. Does that mean I died in my sleep? At least you acknowledge that the people sometimes were dreaming but for some reason dreams of heaven or dead relatives is somehow real while dreams of getting laid by the easter bunny are not. A dream is a dream regardless of the content. And a dream by definition is based in the imagination and not reality.