Like most internet-connected devices, smart TVs can harvest and share a startling amount of information on you based on your user activity, thus showing you pop-up ads based on what you watch. Smart TVs do this thanks to embedded "automatic content recognition" technology that’s analyzing viewing habits and "sending data to third parties on everything you watch". http://motherboard.vice.com/read/youre-going-to-need-an-ad-blocker-for-your-next-tv