What motivates buyers to shell out money because some 30 sec commercial said so? We've all seen the "place your order now and get your free towel!" ads and wondered who'd be stupid enough to fall for them. But the madness doesn't stop there. People at the counter will at the last second grab a useless magazine, a bag of sweets, or even a key chain for no reason at all. Does the consumer buy for fun? Do we just buy to look better off than our peers? Or is there subliminal messaging still going on in advertisements? :bugeye: I think if we understand the motivation, we can better understand how to manipulate demand. Thoughts?