My friend has been trying to sell his business course for 9 months already and as of now, he only got 15 sales. He did 4 re-launches and got 0 sales. There's no income coming in. He's been using his savings to pay for his team and other expenses. I am really concerned that he might go bankrupt. How can I tell if the business has no hope? Is it time for him to give up? What can be his saving grace?