Who says they haven't been honest? Are they? Based on your post, I'd day most voters aren't consciously aware of candidate branding, especially those on the right. After all they voted for Trump whose single strength is branding. Trump successfully branded his Republican opponents and his Democratic opponent. Both sides have brands. Trump has a brand and he has rigorously defended his brand over the course of many decades. Without his Brand, Trump has essentially nothing. Republicans have been very good with their branding, and Democrats haven't. And that's the problem Democrats face. No, that's how Republicans want to brand Obama. But unsurprisingly, it has nothing to do with reality. Obama was the candidate of hope and change, and he delivered both. The irony here is the most manipulated group here are the so called "conservatives", i.e. Republicans. Democrats have been losing seats in state houses and in Congress. Some of that is on Democrats for allowing Republicans to gerrymander legislative districts. But a good portion of it is directly attributable to the Republican misinformation machine, e.g. Fox News, Right-wing radio, and folks like Alex Jones, Russia, et al. How do you figure when most Americans voted for Democrats? The fact is Republicans are the minority party. Only 36% of Americans approve of Trump's performance as POTUS. The biggest problems Democrats face is the very undemocratic aspects of our government, i.e. the apportionment of legislative seats, the Electoral College, gerrymandering, et al. That's really funny coming from a Republican. But it's the Republican way. Republicans have a real penchant for scapegoating Democrats. Democrats have always been for things. Whatever Democrats are for, Republicans are against even if Republicans were previously for those things, e.g. Obamacare. Democrats do well with most Americans, but they do have a problem with a few thousand Americans in a few states. Democrats have a problem with one demographic group, lesser educated white older people. And in order to address that group then need to employ the weapons Republicans have used to enslave that group. Democrats need to fight fire with fire. They need to improve their brand with that demographic. It's not going to be easy. Republicans have a "yuge" entertainment industry where Democrats have none.