Entertainment stimulates the reward centers in our brain, along with the semi-addictive junk foods and alcohol that generally accompany this indulgence. Science lectures and other programming that requires critical thinking is a much greater demand on our personal resources of time and energy but more significantly, does not immediately offer the same reward for most people. For many people, watching sports and other forms of entertainment is a form of 'play' while we associate learning anything of some complexity to be 'work'. There might also be a lack of positive learning of the sciences in our public education systems. If science courses are often considered to be 'harder' than learning the arts or social sciences, then this attitude will prevail. Science programming that 'tells a story' and is also very visual is a relatively new and more engaging way to reach a broader audience. Technology can be of great assistance in addressing this missing link in our collective thinking, though it still remains very challenging to compete with modern entertainment. We humans are lazy by nature and critical thinking, even about fun and interesting topics, is more work than many care to engage in.