Tesco accused over padded bra for 7-year-olds

I saw this yesterday, and i thought it was awful, we are having children being raped, and abused and Tesco in all they're wisdom go and sell somthing like this to 7yr olds? what is the world coming to?

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The bra, which costs £4, is sold alongside vests in the supermarket's seven to eight-year-old age range.

It is the latest embarrassment for Tesco, which in 2006 removed a pole dancing kit from sale after being accused of "destroying children's innocence".

Yesterday teachers and children's groups criticised the decision to sell the bra.

A spokesman for the children's charity the NSPCC said: "It is important that products accessible to children are appropriate to their age and understanding."

A spokeswoman for the National Union of Teachers said: "There is already too much pressure on children to appear grown up.

"Making products for young girls which encourage them to wear inappropriate or sexually provocative clothes is irresponsible and merely adds to the pressure they are under.

"A padded bra for young girls is clearly inappropriate."

Fashion lecturer David Morris described the bra as "salacious".

He added: "I can imagine women being upset about their daughters buying these 'pocket money bras' without their mums knowing.

"The bra is modelled on a plunge style - it has a very low bridge connecting the cups. It means the shape and position is lower to expose the breast tissue."

Tesco, however, defended the bra. A spokesman said: "It is a product designed for girls at that self-conscious age when they are just developing.

"It is designed to cover up, not flatter, and was developed after speaking to parents.

"It is described as a padded bra for trade description reasons."
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looking at pictures of the bra, when tesco said it was designed to cover up, it doesnt, i have to admit i wouldn't allow my 7yr old to have one of these, they are designed to hold the breasts up a bit more. And also an underwire bra is not good for kids who are still growing up!

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http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2008/04/14/nbra114.xml

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This is just one example of how the profit motive when divested of any moral
dimension, is corrupting.

Leaders in Business don't seem to find anything wrong with the idea that
profitability is an ideal above any other.

I once worked for a company which said that we should give good service
because that would lead to customer loyalty and higher profits.
The idea of a company having the responsibility of serving the community as a group of individuals, the same as a single individual, did not occur to them.

 

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well with a bit of luck they wont sell many and they will be made to take them of the shelves!

but saying that there will always be a mum out there willing to sexualise they're little girls

 

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Ain't right

Tesco's to me is actually an anorexia joke from the Sigmund Freud episode of The Mark Steel Lectures. ("Have you tried Tesco's moussaka? I hear it's lovely.") I actually had to ask a friend about the name once upon a time. (That, and I was embarrassed to find out Boots wasn't so much a place as many places: "But you read in a book that you got free in Boots there are lotions, there are potions you can take to hide your shame from all those prying eyes.")

Surely you've heard about the Harry Potter Magic Vibrating Broom. And, hell, we have thongs and slut panties (with racy slogans) for preteens on our side of the pond, so as tasteless as it all seems, it's ... uh ... nothing to get excited about.

Okay, okay. Right. I know.

There's a Tesco's in Hell.

Still, the pole dancing kit sounds awesome.

Get the hormones out of the food, though. Why the hell are girls getting breasts at seven these days?

Oh, yeah. Scariest thing I ever heard from a nine year-old: "So what? I have a thong ... wanna see?"

Damn it! No!

 

Just like there will be a mum who allows an eight year old a cellphone. Pot, Kettle, Black, Luci.

 

Do girls who are developing make fun of other girls who are not?
If so, then maybe it is not so heinous.
Sick, yes, but not Tesco's fault.

 

i am not sexualisng my son am i? theres a big big differance, so dont pot, kettle black me!

 

It's still allowing them adult items at too young an age. Let kids be kids, don't rob them of their childhood.

 

a phone is a must have for a child like mine, who goes out and plays why does a 7yr old need a push up bra!

 

Amen. My father tried to teach me the value of money when I was like five. Had a savings account at six. Screwed me up for life.

 

My 10 yr old daughter was asking for a padded bra. At least, what I consider padded.

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I don't have a problem with it. I told her she could have one next year when she fills out a bit more. Right now she wears training bras, which looks like a bikini tops.

 

That is total bullshit.

Why does an eight year old need a cellphone? Because the parents say so.

Don't be weak, dare to say 'no' to your child.

 

Is it a push up bra or a padded bra?

 

hmmmm, not the bras I have seen. Push up bras seem to have more padding on the underside to actually push up. The padded bras my daughter wants are just stiffer padded matl. No cold nipples showing through.

 

When has that idea (responsibility to serve the community) come before the notion of making as much money as possible. Morals and ethics go out of the window with large multinationals. Forget the padded bras for a second, Tesco is pretty much flooding the UK with cheap booze and fuelling binge drinking, something that costs the UK £20 Billion every year.

It’s a complete joke.