Previously, many here have asked the question, ‘How d’you create a perfect society?’ To which I usually don’t reply, because I don’t believe you can simply ‘create’ a society, our lifetimes are simply not long enough to follow through and stay true to a vision. Though it has been tried of course and always failed. Societies evolve and develop by the will of their people, they are organic, their very nature to change. We are always living on the cusp of continuous change, nothing is ever really stable and especially not in the technological age! But noticeable change is slow, major change very slow and usually preceded by a major war or worldwide catastrophe. The young always dream of changing the world, as they invariably do in fact, but over a lifetime, so they hardly notice the difference they made by the time they are old enough to have realised it. But the need for change is felt most strongly between adolescence and 30-something and slow process is particularly frustrating for this group. Some take the bull by the horns and physically fight for it, others apply their talents to sciences, others to education, civil reform, human rights, animal rights and on it goes, all with the same purpose of positive change. But most do nothing and just go with the flow, there is always literally a spearhead of people heading one way or another, on the end of a pole of sheep. And changes take place in every sphere of society every day, but those on the pole never notice. Societies are driven by commerce, rich societies are generally happy and can afford to allow concepts like human rights, freedom to demonstrate and the rest of it, but rich societies are fed by commerce and therein lies the rub. Commerce seeks no boundaries, has no morals; it is a capitalistic organic animal forever foraging on the planet, exploiting the weak, polluting the atmosphere, sea and rivers. The most fundamental thing that has got to be consciously changed is the commerce animal itself. A comprehensive change to green tactics needs to be speeded up here, spaced over a realistic time period and properly organized to avoid disasters. You cannot change this animal overnight—everything we know and do is attached to it one way or another. And the wicked things men do for profits taint us all whether we like it or not! Subsidies and incentives could be offered across the board from manufacturers to consumers for turning green and certain industries could be given the death sentence. Problem here is that it will seriously jolt the commerce animal and make everything a lot more expensive, jobs will be lost, companies fold, stocks will slide. And people will not be happy, such a major disruption to the global money machine could lead to wars, even major ones. It is not so simple for the world to turn green, we cannot just ‘re-lay new turf over it’, but what we can do is plant seeds. And what we need is for those sheep on the pole to move up into the spearhead armed with bags and bags of those seeds. Societies receive their enlightenment from the media, which is the most powerful tool for mind control they have ever had at their disposal. Everything from TV to books, magazines to newspapers, movies to video games can instill, re-enforce, or change powerful ideas, attitudes and ambitions. All these things can wake up the sheep and motivate them to do more for the right kind of changes. So is it up to the media to change the world? Well, yes and no. The media certainly has the power, but is controlled by huge corporate media industries that eye the buck just as greedily as all the other industries suckling onto the commerce cow. I think one of the most fundamental steps we can take is to trim the power these instruments yield massively by government legislation and encourage the independents, which hopefully may promote fresh ideas to inspire dulled minds.