This is preceisely my point. I do think it is worth it. I do think a free market is beneficial. You are forgetting that people can get very pissed off at a monopolist and kill him. That is a factor in a free market. Your last statement of "monopolists are the antithesis..." I disagree with that statement. A monopoly is only a monopoly for the time that it is. Sure it may be 50 years, but at some point, someone figures something out that is better than what previously exists. In free markets, consumers rely on consumer protection groups, such as Consumer Reports. Anyways, I hope we can shift the discussion.