okay, because: everything we do is egoistic. we wish to be the best, what we are best at can vary, much as an effect of how we are raised, how we are schooled, and with which eyes we see the surounding world. Being yourself is not a field you can be the best in. Some might be the best at math, some might be the best at being a clown. Some that don't fit what is normal, try to be the best criminals. Now, being the best is not all that matters because the built in goal system that every living creature has makes its needs give a certain balance to the need to matter. I know that is rather fuzzy and as usual, it was on purpose so that no one really can see what i am up to.