If I'm looking for information, and what I get is an advertisement I immediately click on the little x. Why? They are adding connections to my network slowing down everything else using bandwidth. Most times 90 percent of the page is useless. There is so much garbage on the page that it does not work properly, because it's continuously waiting for new ads to load. The page pops up and down making the material unreadable. Businesses who do this -- you are toying with your future. If your revenues are trending down, if your page views are trending down - this may be the key reason. There are plenty of sources for information today, so people are not tied any one source. No one has time for this crap, and I encourage everyone to use the little x on the browser. The same thing happened with 'TV' aka network programming. 10 minutes of content - 20 minutes of commercials. They convinced themselves that what they were doing was the right way to go. Now it's not much more than a babysitter. When I became literate enough to recognize how they manipulate the language, images, and sounds to convey a message that has nothing to do with their content I stopped using televised network programming (years ago). I won't stop using the Internet, but I don't use inc.com, wsj, christian science monitor, cnn, and just dozens of other sources that I used to hold dear (as truthful, informative, and available). So neither do I view their advertising, or buy their products and services. You want to wrap your business with your fantasies - be my guest, but I for one am finding other sources.