It's hard to understand how you can speak so kindly of them when they treat people so badly. Everyone can be forgiven for their mistakes, but only up to a point. Well telling someone about their faults is a very delicate thing to do and denial is one of the reactions you're likely to get. Entrepreneurs have to have very high opinions of themselves or they won't last two months in their business. So your experience is understandable. There's no formula for how to tell someone they're screwing up. Again, those two statements seem so diametrically contradictory that I'm having trouble understanding how you could put them together in the same utterance. To "mean well" usually is equivalent to "caring about others or their mission." If she doesn't care how her people feel about her, their jobs and her company, then she doesn't mean well.