Probably some mental issues just as anyone who creates an alternate reality of themselves but i also question why people take this so seriously. There are millions of similar videos, web sites and blogs by disturbed people. What do you do in real life when encountering a disturbed person? A normal person distances themselves. Otoh, she may have thought it was a joke...lets face it, were it not for the content she would have gotten away with it. Dont believe everything you read on the internet.