http://www.roadandtrack.com/car-culture/g6262/10-best-cars-nobody-buys/?slide=10 Nobody ever went broke underestimating the taste of the American public. - H. L. Mencken That quote isn't true in the sense it's not just the american public. but consumers which are people do not buy based on just logic or even from being informed or even if they are informed. people are not logical anyways. there are other factors such as branding, image etc which are valid in it's own appeal but it just goes to show that people are not inclined to be rational.