That Helsinki is the capital of Finland is easily verified (so that knowing this fact involves little emotion--you don't hate the fact, but maybe you like knowing it, you aren't "religious" about knowing it etc), what about your belief in the existence or nonexistence of a God (how do you know it's true, or verify it)? Or your belief in doing the "right" kinds of things, or in a communal good (say, the existence of hospitals, schools, a police force etc)? How do you verify in that context what you believe is true for you? Verification that a Higgs field exists (the theory is correct) is available at various levels of "confidence", up to being able to read and understand published scientific papers, hence it's not easy for the average person who generally accepts what news channels say. With perhaps the same confidence they would give to a report about the Hubble telescope, or a Mars probe. "Important" scientific discoveries or space missions get headlines, and most people believe in science; most people believed in steam technology in the 19th century. But then, there are a lot of people who choose not to believe in certain kinds of science, like evolution, climate change, tectonic drift and the geological age of the earth etc. This isn't a a small matter, it affects education, it polarises societies, look at American politics--what is the rest of the world supposed to believe about what looks like something rather childish? Why is it like that and why are politicians prepared to entertain "dangerous" tactics? Is it the thrill, the sense of being right? Is it because liberal ideas are just, well, revolting, they stink?