What's the distinction between "selfish" and healthy? Everything natural, like not wanting to die, can be called selfish. But if everything we do is selfish, why bother having a word for it? Or attaching a negative connotation to that word? No, the concept of selfishness was accusatory from its origin. It is used to designate actions that serve the individual at the expense of the community, while altruistic or generous refers to actions that serve the community at some cost to the individual. That the individual feels good about this - and is inclined by nature to feel good about it - doesn't change the nature of the act. You can turn any situation upside-down or inside-out to show that words don't mean what they mean, but the only purpose that serves is render language less serviceable as a vehicle of communication.