http://www.telegraph.co.uk/earth/main.jhtml?xml=/earth/2007/09/03/eaatlas103.xml Well worth reading. Sadly it doesnt mention the massive increase in silly Reality Show in which weird 'eco-warriors' attempt to coerce unwilling consumers into cycling to work, exchanging expensive bathrooms for compost heap toilets ..with bucket..and other daft concepts. I'm afraid all that media nonsense ain't gonna change a thing.