i've come to the conclusion recently that i think jack in the box is doing a terrible job of advertising to the populous. how do the majority of america, poor to middle-class blue-collar, white society, relate to the rich CEO of a multi-billion dollar, international corporation? and furthermore, where does that leave us non-white consumers of the sourdough jack and the spicy crispy chicken sandwich when we turn on the tv and see a white, elitist corporate giant in a pressed suit, crisp tie, and splashy overalls? i'll tell you where: angered, disgusted, and heading over to McDonald's. I think jack in the box should revamp jack, make him more accessible to "da people." keep it real, you know? they could start by creating a new jack for each major television network/station. here are my suggestions: BET: "Black Jack," lose the yellow hat, grow the fro, and spice it up to the background of a hiphop pool party. The Cooking Network: "Iron Chef Jack." lose the tie and the oxford shirt, don a white cooking getup, and play the fast-and-furious asian chef. we could even paint the epicantic folds on jack's big circular eyes. WB: "Mulatto Jack." half-black, half-white jack. just like their tv shows. Fox: "King of the Hill Jack" we can still keep jack white, but well just pull him off his high-horse and make him white trash. he can hunt doe and buck with us while he waxes eloquent on the fine art of cattle prodding . . . Animal Planet: "Crocodile Hunter Jack." No change here needed. I think we'll be fine watching a large, white-ball headed man in a suit and tie being chased by predatory reptiles. Showtime: "Sopranos Jack" we'll unbutton the top five buttons of his purple armani shirt and 3-piece suit, and let his chest hair hang out. Spice Channel Jack:"Pimp Jack" gold chain, platinum rings, expensive furs, tacky shades . . . and two beautiful women on either side of jack. of course, we'll have to paint on the gold teeth.
This is great. I vote for the Fox WHITE TRASH Jack. But how will we recognize him if he's pulled off his high horse and stripped of that fancy suit and tie? Better have Bill O'Reilly introduce him, and then rake him over the coals in an interview.
Rename it "Jack in the ubermich". Please Register or Log in to view the hidden image! It may catch on.
... what's "jack in the box"? I'm aware of the toy but I assume you're referring to a restaurant of some kind? Since I'm asking this question at all it tells me that their advertising isn't that successful.
Please Register or Log in to view the hidden image! Please Register or Log in to view the hidden image! Buffy - Jack in the Box is a burger chain. The Jack ads are shown in the west and (I think) the midwest, not the rest of the country. Maybe that's why you haven't seen him? But I am stunned, Ubermich and peterwellington by your plans for Jack. He is a dignified executive; he is a well-dressed CEO; he is my ROLE MODEL!!! If you turn him into a redneck or a chef or paint his teeth gold (!!), he will lose his unique businessman image; do you know that he received more votes than any of the three presdintial candidates in the 196 election. (Alright, so it was an online poll - but hey - he still won!!!) Don't take away his suit or his wingtips or anything else! :bugeye:
Hey browserman - sorry about that. So Jack is your Role Model...I didn't know he was anybody's role model. Still...ubermich is very clear: "pull him off his high horse" and "make him into white trash" means getting rid of the pinstriped suit, the tie, the wingtips, the starched shirt and all the rest and turning him into a barefoot hillbilly. Maybe he can still be your role model? He's still got that big white head and the grin, but he's gonna have to lose the high class attitude and learn to talk trailer park instead of Ivy League. Of course, this is all ubermich's idea, but it seems pretty clear to me... Please Register or Log in to view the hidden image! Please Register or Log in to view the hidden image!
NO! Just look at the attached picture. Does he LOOK like a redneck?! Look at that suit! Can you imagine this guy reduced to white trash!? (What happens to his suspenders?) He is class, all the way. Jack is my ROLE MODEL!
