Yea, any form of Schizophrenia would be terrible to have. It’s almost as if someone has lost the will or power to control there thoughts. Or, have grown so out of touch with ones self and there surroundings that they no longer recognize there own thoughts.
Nothing is wrong with those clothes except that they are overpriced. That many people think these clothes give them extra value or will make them happier, more cool, or fill the empty hole in their heart or bring them sex or love are hallucinating. It is a common hallucination, so we don't call it that.
Another mental disorder: believing government reasons for going to war. believing that approving tax moneys for the war supports the troops.
It is actually any blending of the senses or when one sense seems able to perceive things only another sense could. One hears different tones with different colors of light, for example. (we've been trained not to notice this, I believe. Many children can do this. It is not encouraged.)
They turn the basic necessity of clothing into something so base as a mass-manufactured, corporately marketed commercial trinket.