Opposite of black
Reflects all visable light.
Most common choice for walls, and bathroom tiles.
Comes in a variety of prefixed adjectives, such as Pure White, Coral White, Snow White, Plain White, Clear White, Super White, Not so super white.
But all mean the same.
Most common colour of snow, which sometimes appears in a variety of tones of yellow or brown.
It is also most commonly associated with white people, which inhabbit the north west part of the globe.