View Full Version : Sears Decentralizes to Impede Nosedive


kmguru
01-19-08, 11:01 PM
Another American success story, going....going...gone?

Sears Decentralizes to Impede Nosedive

Retailer to Split Into Independent Units as Profit Collapses for Three Quarters

By Dan Hart
Bloomberg News
Sunday, January 20, 2008; A07



Sears Holdings, the retailer controlled by investor Edward Lampert, plans to set up independent units to run each of its business lines as profit declines for the third straight quarter.

Each unit's performance will be overseen by a group of executive advisers, Sears spokesman Chris Brathwaite said yesterday in an e-mailed statement. He didn't give details on what each division would do. The company has Lands' End clothing stores, Craftsman tools, Kenmore appliances and DieHard batteries in addition to its Kmart and Sears chains.

The decision follows Sears's disclosure this week that fourth-quarter profit may drop by more than 50 percent after U.S. holiday sales fell at its namesake and Kmart retail chains. The biggest U.S. department store company has reported declining sales in stores open at least a year every quarter since Lampert combined Kmart and Sears Roebuck in March 2005.

Sears, whose stock declined 39 percent last year, will give its businesses "greater control, authority and autonomy," Brathwaite said in the statement.

Since putting the company together, Lampert has centralized functions, giving executives company-wide responsibility. John Walden, the chief customer officer, oversees client strategies for all of Sears Holdings. The marketing chief for the Sears chain reports to Maureen McGuire, Sears Holding's chief marketing officer.

The retailer, which blamed increased competition and "unfavorable economic conditions" for the drop in fourth-quarter profit, posted declines in the second and third quarters, including a 99 percent third-quarter profit decline.

Lampert has tried to lure customers by extending products over the whole organization, adding Lands' End clothing to Sears stores and Craftsman tools at Kmart. He boosted technology investments and introduced advertising campaigns this year for both chains while telling shareholders at the company's annual meeting in May that fixing retail was "a priority." Some analysts say he's underinvested in the stores for too long.

Lampert's ESL Investments bought Kmart debt during the discount chain's Chapter 11 bankruptcy proceedings and became its largest shareholder after the retailer's emergence from court protection in May 2003. Lampert engineered Kmart's $11 billion acquisition of Sears, Roebuck less than three years later to form Sears Holding. He is chairman of Sears, and his funds hold 48 percent of the company, according to Bloomberg data.

Sears gained 29 percent in the eight months after Lampert said in August 2006 that the company may make acquisitions outside the retail industry, sparking speculation that he would run Sears like a hedge fund. Persistent sales declines have weighed on the shares since April.

Carcano
01-19-08, 11:06 PM
This is probably also true for other big department store retailers. So many people are buying online now, where you get a better selection and lower prices.

Ebay is my department store.

kmguru
01-19-08, 11:06 PM
Sears has been losing its customer base since 1995. They never listened to their customers nor developed long term relationships.

Moral of the story - Be nice to your customers. :D

kmguru
01-19-08, 11:10 PM
This is probably also true for other big department store retailers. So many people are buying online now, where you get a better selection and lower prices.



You can buy from Sears online too. As a matter of fact, they have a shop site at eBay. It is not recommended to buy premium Washer and Dryer from eBay unless you can get home repair warranty.