RadarOnline notes a number of companies exploring the value of pitching to the homosexual consumer: Please Register or Log in to view the hidden image! The Lap of Luxury? "This one was a little more blatant," admits John Nash, president of Moon City ad agency. Perhaps that qualifies as blatant by Moon City's outlook, but it's merely cute by comparison to Prime City's print advert for Hyatt, Ten4 Creative's campaign for Embassy Suites, or a Ginch Gonch pitch. Ironically, Sutherland notes that, "You don't have to knock someone over the head to make it a gay-friendly ad," while pitching to the autogynephile°. Air Canada gets my vote for the most tasteful°, which reminds me to tip my hat (if I wore one) to Dan Savage for pointing out the RadarOnline feature. ___________________________ Notes: ° autogynephile — Autogynephilia is defined as the "love of oneself as a woman". See Savage, Dan. "Straight Acting". The Stranger. November 2, 2007. http://www.thestranger.com/seattle/Content?oid=433857 ° most tasteful — The advertising industry suffers a general dearth of good taste, regardless of whose tent it's pitching to.
