From a Burger King response to questions regarding the ingredients of their new “meatless alternative” vegetarian burger: Grill Flavor. Grill Flavor? What in the hell is “Grill Flavor”? Peace.
Translation: Grill Flavor=complex edible combination of charcoal and lighter fluid.Please Register or Log in to view the hidden image!
Now do you think they would give away their ingredients to their competors? It is one of the problems that industry has with the mandatory ingredients requirements. They are allowed to use "trade names" in place of actual ingredients to prevent competitors from stealing their process. You the consumer are left to wonder what the heck is that. A nice way to hide some materials you don't want known.
Something like "Smoke Flavor" I suppose Or at least that's what I thought of first, those little dark-glass bottles of syrupy "smoke-flavoring" that you pour into fried foods to give them a "smokehouse" flavor. "Grill flavor" ... ugh. I'll note John Travolta, in Pulp Fiction: "Don't know, I didn't go into a Burger King." thanx, Tiassa Please Register or Log in to view the hidden image!
'You know what they call a quarter pounder with cheese in France? What? Le Royal avec cheese. Know why? Why? They got the metric system down there, so they don't use pound. Know what they call a big mac? What? Le big mac. Cause a big mac is the same all around the world. What about a whopper? I don't know. Didn't go to a burger king' I don't know why, but I find this one of the most hilarious and brilliant moments of the movie.
